Category ArchiveList Building



Email Marketing & Spam & List Building admin on 12 Feb 2007

Why A List Is Important To Your Business?

All of the guru’s are talking about them, and one famous guru’s words will go down in history, when he said ‘The Money Is In The List”. But what’s all the fuss about? What can a list really do for you, and your business?

If you don’t have an opt-in form for your visitors on your website, you are potentially losing money, and wasting precious time. If you were to consider for a moment that every visitor who comes to your site, and then leaves, statistically never returns, your promotion of the site has ended without you even getting a look in.

Ask yourself what the chances of that visitor ever coming back are once they have left your site? What are your chances of ever making a sale from the visitor once they have gone? Very little, they leave your site, and get involved in something else, and forget all about your site, never return, and you never make a sale from them. Now calculate that by how many visitors have left your site, and you will be getting some sort of a picture of how much you are really losing.

If you want to keep your visitors, and increase your sales, you must find a way of keeping them, or getting your time and moneys’ worth from advertising to them. This is why you need a capture page, or an opt-in form, that lets your visitors leave their contact details, so you can get back to them with information they may be interested in through email.

How Do I Get A Visitors Details?
Traditionally, internet marketers, and webmasters alike who are trying to build a list will offer their visitors something of value in return for their name, and email address. This may be in the form of a free e-book, or report, while others create a list by offering a subscription to a newsletter, or E-zine each month to those who are interested in keeping up with current trends, and receiving free information on topics of interest.

It doesn’t matter what methods are used to get the contact information from your visitors, or what you trade with them, as long as it is fair, and ethical. Once you have their details, you can keep offering them a multitude of related offers from your website, making you more likely to get repeated sales without paying for repeated advertising on those visitors through methods such as PPC.

Isn’t Emailing To Lots Of People Called SPAM?
Over time, you will obtain a large list of people that you are regularly emailing information to. But this is not, and is never considered to be SPAM, simply because you have a subscriber base that has given you their details, allowing you to send emails of interest to them. If you were to start sending emails to people that haven’t given you their email, or asked to hear about your offers, then you are spamming, and that is considered to be illegal.

Always make sure that visitors are subscribing to your emails, and aren’t being tricked into them. So be honest, and don’t use unethical or underhanded methods. Additionally, it is important to place an unsubscribe link at the bottom of all of your emails. That way, you can never be accused of spamming, or sending unwanted emails, as people are choosing to accept solicitation from you, and have the option to stop receiving them from you also.

What Are The Benefits Of List Building?
One of the most attractive things about having access to a list of people who were interested enough to sign up to your subscriber list to get further information about your products, services or business opportunity is that you increase your conversion rates, and educate your potential customers on a personal basis.

Having a list will also give you the opportunity to market your business, and what you have to offer long term, making the chances of making more than one sale from an opt-in member very likely.

Advertising costs are lower when you have a list, and your return on investment is much higher since you are marketing to prospects that are highly targeted, and interested in receiving information from you. Other products and services are easily introduced without having to start your advertising campaign all over again.

List building is a ‘must have’ if you want to be successful in the online business arena. If you provide personalized, quality, helpful information about reliable, and trusted products and services to your list they will come to appreciate, and trust you, and be more likely to repeatedly buy your products, services, and ask for your advice when they have a problem. Remember that the money is in the list, and so is the recipe to success.

Click here to instantly generate opt-in forms and capture your visitors information.

Email Marketing & List Building & AutoResponders admin on 08 Feb 2007

Welcome to Automatic-Responders.com

If you’re looking for information about Automatic Responders, you’re in the right place.

I have been using auto responders for over 3 years now. That may not sound like long, but in Internet years it’s an eternity :-) Automatic responders help carry a large majority of my workload.

I have subscriber lists of well over 100,000 people.  I send out 2-3 email messages per week to these people. The first 9 email messages they receive from me are totally automated! That’s right, they sign up and then my autoresponder goes to work. It follows up with my customers for me.  Do you know how powerful this is?

If you want to learn about automatic responders, building subscriber lists, automating your business, profiting from lists and automatic profit systems, then stick around.