Automatic Responders and Email Newsletters

Ever wondered how some Internet marketers seem to have enough time in their day to find new and exciting things, and expand their online empires, while still keeping everything working perfectly with their other projects? There is one word for this process - “automation”. Automation is the process of using technology to do the monotonous, time-consuming chores for you, without you having to go through the process time and time again.

Take customer inquiries, for example. They take an eternity to send out, but by automating the process with an auto responder, you can set up a structured set of emails directed at your customer query once, and then let it continuously do the work for you.

Using automation for follow up with an autoresponder is where the idea of ‘making money while you sleep’ came from. But remember that just a follow up series will not make you a millionaire overnight. Internet marketing is still all about hard work, but a follow up series will help you to work smarter.

You should have a set of about 6-7 emails in your follow up series, and we will go into detail on the type of content that you should be using in this series.

Benefits
Your first email should outline the benefits of your product or service. Make sure that you keep your first message interesting, short, and to the point, to explain the benefits that the product or service has to offer.

The Need Factor
Message two in your series should be crafted to tell the recipient why the product or service is useful to them, and why they have a need for it, without being pushy, or making the email sound like a sales pitch. This is a good place to provide facts supporting the need for your product or service.

How To Use The Product Or Service
The third message that you will need to set up should explain how to use the product or service, and what other products, if any are needed to use it. This may be a computer with windows XP, and internet access, for example.

Customer Case Studies
Message four should be used for a customer case study. Or if your product needs to be shipped, you could explain the shipping process, or include directions to your brick and mortar business residence if you have one.

Questions And Comments
The fifth message in your automatic responder series should be aimed at answering any questions, and asking the recipient if they have any feedback, or would like more information on a particular part of the product or service. You should offer plenty of ways to contact you, such as email, telephone, cell, and if you have a brick and mortar business, the address of the store. You may also want to include a link for the recipient to follow for FAQ as well.

Customer Testimonials
Use your sixth message to provide a set of customer testimonials, or comments from satisfied customers about the product or service that you provide. Remember that fabricated testimonials are illegal. If you don’t have any testimonials yet, simply leave this part out.

Final Message
Your last message should go over the whole gist of the email series, finishing off with your contact information. Keep this email short, but informative.

Using an autoresponder for your follow-ups no longer needs to take up most of your waking hours. Once you have set it up with the above recipe, all you will need to do is set it, forget it, and get on with other important aspects of your business.

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